本书作者站在更宏观更广博的层面上，对下一个"微营销会占据未来十年"进行论断，以形象的比喻"指尖上的利器"逐一向读者介绍微博营销、微信营销、移动营销、IPhone营销、移动广告营销、线上线下整合营销、移动应用程序营销、新媒体营销等，并对营销4.0时代进行前瞻，如UU微博通、微电影营销等微营销工具等，让更多企业营销者立体形象地选择并使用这些模型，重建自己的营销体系。（The author of this book stands on a larger and more extensive level to claim that next "micromarketing will occupy the following ten years in future", introduces micro-blog marketing, Wechat marketing, mobile marketing, iphone marketing, mobile advertisement marketing, online and offline integrated marketing, mobile applications marketing, and new media marketing etc. one by one to readers in the vivid metaphor of "the weapon on your fingertips" and looks forward to the marketing 4.0 era, such as UU micro-blog, micro cinema marketing, micro marketing tools, which allows more enterprise marketers choose and use these models stereographically to reconstruct their own marketing system. ）