工业品营销+(Industrial Product Marketing+)

ebook

By 丁兴良

cover image of 工业品营销+(Industrial Product Marketing+)

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本书内容包括:品牌塑造:一个成功企业的必经之路;如何处理品牌危机;移动联通奥运营销大比拼;沃尔沃的品牌故事;品牌机床展刮起"日式旋风"等。(Contents of this book includes: brand building; the only way which must be passed by a successful enterprise; how to handle brand crisis; the Olympic marketing battle between China Mobile and China Unicom; the brand story of Volvo; the "Japanese whirlwind" blowing in the exhibition of brand machine tool etc. )

工业品营销+(Industrial Product Marketing+)