销售实际上就是在抓这样四个关键词：信赖感、需求、产品展示、成交。本书以臧其超老师10多年国内和国际品牌营销实战宝贵经验为依托，帮助销售人员悟到营销本质，突破发展瓶颈，学到真正能运用于营销实战的策略与方法充实战斗在第一线的销售人员的专业理论知识及销售技巧，消除销售人员在每次销售及拜访工作前后茫无头绪的心理；全面提升销售人员面对客户时的态度及销售技能，引导销售人员踏上成功之路的捷径。（Sales is actually grasping four keywords: sense of trust, demand, product exhibition, deal. This book depends on more than 10 years' precious experience of domestic and international brand marketing practice of Zang Qichao, helps salesmen understand the essence of marketing, break the bottleneck of development, and truly learn strategies and methods that can adapt to marketing practice. It enriches professional theoretical knowledge and sales skills of salesmen who are fighting in the front line, eliminates salesmen's clueless mentality before and after every sales and visit; comprehensively improves salesmen's attitude and sales skills while facing customers to guide salesmen step onto the short-cut that leads to success. ）