势在策划(Momentum of Planning)

ebook

By 吴文辉

cover image of 势在策划(Momentum of Planning)

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本书是作者多年从事营销策划工作的成果积累,它弥补了目前市场相关图书的欠缺,力图阐述最前沿的营销策划理念,提炼最详尽的营销策划技巧,展现最经典的营销策划个案,提供最有效的技能学习方法。让读者避难就易,删繁就简,不需花费多少时间和精力,便可以领悟到策划的妙用(This book is the accumulation of results of authors' years of engagement in the marketing planning work. It makes up the lack of related books in the market currently, tries to elaborate the cutting-edge marketing planning philosophy, extracts the most detailed marketing planning skills, shows the most classic individual cases of marketing planning, and provides the most effective methods of skill learning. It enables readers to avoid the difficulty and choose the easy, simplify the complications and understand the ingenious use of planning without costing much time and energy. )

势在策划(Momentum of Planning)