Sign up to save your library
With an OverDrive account, you can save your favorite libraries for at-a-glance information about availability. Find out more about OverDrive accounts.
Find this title in Libby, the library reading app by OverDrive.

Search for a digital library with this title
Title found at these libraries:
Library Name | Distance |
---|---|
Loading... |
本书是作者多年从事营销策划工作的成果积累,它弥补了目前市场相关图书的欠缺,力图阐述最前沿的营销策划理念,提炼最详尽的营销策划技巧,展现最经典的营销策划个案,提供最有效的技能学习方法。让读者避难就易,删繁就简,不需花费多少时间和精力,便可以领悟到策划的妙用(This book is the accumulation of results of authors' years of engagement in the marketing planning work. It makes up the lack of related books in the market currently, tries to elaborate the cutting-edge marketing planning philosophy, extracts the most detailed marketing planning skills, shows the most classic individual cases of marketing planning, and provides the most effective methods of skill learning. It enables readers to avoid the difficulty and choose the easy, simplify the complications and understand the ingenious use of planning without costing much time and energy. )