本书采用的案例分析通俗易懂，对各类顶级营销高手进行深度"扫描"，透过变化多端表象看其不变的营销本质。本书覆盖了中西方营销理论与实践的很多精华，几乎涵盖了营销的每一个主题。书中的内容涉及到无处不在的营销概念，包括品牌的营销与策划、自我营销、定位受众、营销创意、网络营销，以及营销渠道、话术技巧、营销手法、广积人脉和售后的跟进服务等更多方面内容。旨在帮助企业管理者打造一支过硬的营销团队，提升业绩。（The case analyses that this book adopts are popular and easy to understand. It goes through deep "scanning" for a variety of top marketing experts and looks at the constant marketing essence through changing appearance. This book covers a lot of essence of Chinese and Western marketing theories and practices, and nearly covers every theme of marketing. The contents inside this book involve ubiquitous marketing concepts including the marketing and planning of brand, self-marketing, positioning targeting audience, marketing creativity, website marketing and marketing channel, words expression skills, marketing technique, wide accumulation of interpersonal network and the follow-up service of after-sales service etc. contents and more. It aims to build a qualified marketing team for managers of enterprises to improve their performance. ）