本书重点阐述什么NLP突破性营销，以及NLP突破性营销的工作原理是什么；营销人员如何采取积极有效的行动，探询和挖掘客户的购买心理；如何改变客户的负面信念，以最快的速度与客户建立情感契合；如何有效利用产品说明，识别、聚焦及满足客户的利益点；如何有效处理客户异议，消除客户购买的抗拒心理；企业和营销主管如何掌握正确的管理模式，建立一支高绩效的营销团队；企业如何构建未来市场营销体系，赢得持续竞争优势。（This book emphasizes what NLP breaking marketing is and the working principle of NLP breaking marketing; how marketers should adopt positive and effective actions to explore and dig customers' purchasing psychology; how to change customers' negative belief to establish emotional bonding with customers in the fastest speed; how to effectively use product description to recognize, focus on and satisfy with customers' interest; how to effectively deal with customers' divergence to eliminate customers' psychological resistance of purchasing; enterprises and marketing executives how to master correct management mode to build a marketing team with high performance; enterprises how to construct the system of future marketing and win sustainable priority of competition. ）