电子商务的迅猛发展，已逐渐改变了我们的生活方式。与传统贸易形式相比，利用互联网信息传输速度快、范围广、容量大的特点，不仅降低了营销运营成本，还可轻松拓展客户市场。而跨境电子商务的崛起，更将直接推动中国企业转变理念、创新业务模式、保持竞争优势、破解发展困局，真正实现外贸转型升级。本书以理论结合实际，浅入深出，从渠道选择、产品选择、产品销售、售后服务等方面教您如何做跨境电商。（The rapid development of e-commerce has gradually changed our lifestyle. Comparing with traditional commerce, using Internet information has the feature of high transmission speed, wide range and large capacity. It not only reduces the marketing operation cost, but also expands customer market more easily. The rise of cross border e-commerce even directly promotes the idea changing of Chinese enterprises, business models innovation, competitive advantages maintenance and development dilemma breaking, so as to truly realize the transformation and upgrading of foreign trade. This book combines theory with practice, use simple but profound words to teach you how to do cross border e-commerce from the aspects of channel choice, product choice, product sales, and after-sales service etc. ）