本书作者向读者从多个角度了解微电商，揭开微电商的神秘面纱。如微电商经历了几个发展阶段，人人皆可参与的微电商之路是如何铺就的；创业者应该如何依靠粉丝和玩法提高核心竞争力，玩转微电商；怎样纠正微电商已经出现的乱象，如何走出对微电商的认识误区；企业怎么做才能避免"传销化"，引爆微营销的必杀技有哪些；传统电商如何像经营产品一样经营社群，决战粉丝经济；面对垂直电商的高同质化，电商企业应该如何创新商业模式等。（The author of this book allows readers to learn about micro e-commerce from many perspectives and uncovers the mysterious veil of micro e-commerce. For example, how many developing stages has micro e-commerce gone through, how is the road of micro e-commerce that everyone can take part in paved; how should entrepreneurs improve core competitiveness by depending on fans and skills to play micro e-commerce well; how to correct the disorders that have already occurred to micro e-commerce, how to walk out of the mistaken area of awareness of micro e-commerce; how do enterprises avoid "pyramid scheme", what are unique skills that set off the micro e-commerce; how do traditional e-commerce operate social community in the way of operating products to battle with economy of fans; how should e-commerce enterprises innovate business mode facing the high degree of homogenization of vertical e-commerce. ）