随着社会经济的快速发展，公共关系学以其突出的实践性被应用到越来越多的学科当中。旅游业是现代产业系统中增长最快的产业之一，公共关系在协调旅游企业与公众之间的关系、塑造企业良好形象方面起着举足轻重的作用，且随着市场竞争的加剧，这种作用越来越明显。因此，旅游产业的发展和当代公共关系理论的结合，是旅游公共关系理论和实践研究发展的必然结果。与实践活动相对应的是理论教育，旅游院校肩负着培养实用型旅游专业人才的重任，所以，根据旅游产业发展的需要和旅游教育发展的需要，深化旅游公共关系理论的教育，加强与旅游公共关系理论密切相关的实践活动，对于全面提高旅游行业人员的公共关系意识和公共关系工作能力，有着深远的意义。(With the rapid social and economic development, the learning of public relations has been applied to more and more disciplines due to its prominent practicality.Tourism is among the most fast growing industries in the world industries. Public relations plays a considerable part in coordinating the relationship between tourist enterprises and the public and creating a good corporate image. As market competition intensifies, its effect will grow more obvious.The combination between development of tourist industry and contemporary public relations theory is the natural result of the development of theory and practice of tourism public relations.Theoretical education corresponds to practice. Tourist vocational colleges should perform the responsibility of training practical tourist professionals. Furthering the education of tourist public relations according to the needs of tourist industry and education and strengthen practices closely related to tourist public relations theories, which will contribute to comprehensively improving the awareness and competence of tourist public relations among tourist professionals.)