互联网思维陷阱(Internet Thinking Trap)
ebook ∣ 你以为集赞、转发、赠礼就能真正赚到钱吗?(Can you Really Make Money by Collecting Likes, Retweets and Gifts?)
By 李征坤
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本书从三个部分详细讲解,第一部分[迷局]开门见山揭示让企业"雾里看花"的三大互联网思维陷阱;第二部分[破局]通过三个问题,帮助企业在"热现象"下进行"冷思考",获得"互联网思维不能取代一切"的启示;第三部分[立局]通过使命感、参与感、专注力、开放性四个关键点,摆脱思考惯性,成为有互联网思维的企业;第四部分[变革]通过帮助企业找到自己的获利点,做一家什么样的公司、产品,能够真正能赚到钱。(This book explains in detail from three parts. The first part "puzzle" reveals three major Internet thinking traps that make enterprises "look at flowers in fog"; the second part "breaking puzzle" help enterprises conduct "calm thinking" under "heat phenomenon" through three problems and gain the enlightenment of "internet thinking can't replace everything"; the third part "setting up situation" gets rid of thinking inertia through sense of mission, sense of participation, concentration, openness four key points, to become enterprise with internet thinking; the fourth part "reform" by helping enterprise find its profit, do what kind of enterprise and product to truly earn money. )