互联网 大数据：精准营销的利器》从服装、餐饮、交通、零售和商超、娱乐、通信、社交、广告、医疗、生产制造等方面为企业的精准营销提出了建议和解决方案。每家企业在面对市场和消费者的时候，都会探索和形成属于自身优势的方式方法。但不论行业多么不一样，在利用互联网和大数据进行营销时，基本的原理和策略是相通的。《互联网 大数据：精准营销的利器》以详实的案例，向读者展示市场中已经成功利用大数据的企业。从别人的案例中，相信每位企业的营销者都能发现适合自己企业的策略。（Internet Big data: the Sharp Weapon of Precise Marketing It provides the advice and solution for precise marketing of enterprises from aspects of clothing, dining, transportation, retail, supermarkets, entertainment, communication, social contacts, advertisement, medical treatment, production and manufacturing etc. Every enterprise will explore and form ways and methods that belong to its own priority when facing market and consumers. No matter how the industry varies, the basic principle and strategy of marketing with internet and big data is interlinked. Internet Big data: the sharp weapon of precise marketing shows the enterprises that have already successfully used big data in the market to readers in a large number of cases. We believe that every marketer of enterprise will find strategies that suit his company from the cases of others.

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