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Digital Branding

A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement

by Daniel Rowles

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Digital Branding second edition, provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. It draws together each of the core marketing avenues such as content marketing, social media, search engine optimization and web analytics, to deliver a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaigns.

The second edition of Digital Branding contains a complete overhaul of tools and techniques for straightforward application, plus new high profile case studies including Accenture, Tesco and Imperial College London. Important updates are made on social media guidelines and policy, how to tackle advancements in mobile marketing and mobile payments, as well as augmented and virtual reality. The book features a toolkit of free and paid tools, including a valuable checklist, outlining the digital branding process from start to finish, and measurement devices for multiple channels and purposes. Written by a respected CIM fellow and course leader, this succinct handbook is ideal for any marketer or brand strategist to enhance their online brand identity.

Publication Details

Publisher:
Kogan Page
Edition:
2
Publication Date:
2017

Format

  • Kindle Book
  • OverDrive Read 4 MB
  • Adobe PDF eBook 2.6 MB
  • Adobe EPUB eBook 4 MB

Daniel Rowles (Author)

Daniel Rowles has worked on both the client and agency sides of digital marketing for almost 20 years. He is a Course Director for the CIM, lecturer at Imperial College London, and lead judge for the CIM Marketing Excellence Awards since 2010. He ...

More about Daniel Rowles
Digital Branding
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