Seminar paper from the year 2013 in the subject Business economics - Company formation, Business Plans, grade: Credit, Private School of Business and Social Studies, language: English, abstract: The business proposal provides an overview of the food & beverage concept of a Thai restaurant called VeriThai. Our business caters to a cross section of the customers deriving from the surrounding countries in Asia, as well as from faraway western countries. The concept of this restaurant offers modern contemporary Thai cuisine that draws on the cultural diversity of Thailand that is suitable to the palettes in Singapore. Our unique proposition is our clean, fresh and creative foods that are seasoned with herbs and spices of Thailand with ready to make dishes upon advanced notice. The food business in Singapore is a fairly huge market, serving a potential market of more than 5 million. The revenue for food and beverage in Singapore has been increasing to $8,317 million in 2013 and restaurants accounted for 40% of the industry and recorded the largest increase of 8.5%. This shows potential as more visitors are also expected to arrive in Singapore.