Strategic assessment of the Lufthansa Group's introduction of Eurowings and its associated new strategy

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By Erik Somssich

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Seminar paper from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, University of applied sciences, Cologne, course: Strategic Corporate Management, language: English, abstract: The purpose of this assignment was to analyse the Lufthansa Group's new strategy, evaluate the opportunities and the weaknesses of this concept, and to develop further recommendations for action.
Strategic assessment of the Lufthansa Group's introduction of Eurowings and its associated new strategy