Seminar paper from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 95.0, , language: English, abstract: Business communication is about being able to build strong relationships founded on efficient and effective exchange of information between employees, vendors and distributors, customers and clients as well as other businesses. The relationships build through business activities require trust, systematic and efficient communication. Without this critical element, businesses would fail since they cannot earn profit. This explains why communication is often regarded as the life blood of a business. In order to make our communication is daily life or regular work practice effective; we must begin by identifying the limitations in our communication, and then adopt the necessary techniques to mitigate our practice. Therefore, this through self-assessment, this report will aid me in discovering areas in my communication that require perfection. I will apply various diagnostic tools and explore key concept and models that are significant so as to achieve effective business communication. General Purpose: to explore the foundational concepts of effective business communication. Specific Purpose: to conduct reflection through five diagnostic tools and feedback in order to determine my communication issues, perform a theoretical literature review, and create an action plan which I would pursue to make my communication effective.