《倒霉熊》讲述了胖乎乎的贝肯，在好奇心的驱使下，终于背起包包，从北极开始向大城市出发。它十分爱面子，性格急躁，常常遇到一些很倒霉的事情。因此他有了一个昵称——倒霉熊！但它永不放弃最终来到它梦想的大城市快乐地生活！倒霉熊在旅途中发生的一系列倒霉事，结合生动的3D场景和人物丰富的表情动作，为观众提供了一个简洁精致的娱乐平台。(Backkom tells a story of the chubby bear BackKom that, driven by curiosity, carries its knapsack and sets out for big cities from the North Pole. Short-tempered, he is quite concerned about face saving and often encounters some bad luck. Therefore, he has a nickname Unlucky Bear. However, he never gives up and finally comes to live happily in the big city that he dreams about! A string of bad luck encountered by Backhom in travel in combination with vivid 3D scenarios and rich facial expressions and acts of characters provides a compact and exquisite entertainment platform for audience.)