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推手，是品牌的建设者，是成功的代言人。李峰，捷锐营销策划公司策划总监，策划界的怪才。在策划雅美保暖内衣时，却是意外败给了"绒朵儿"的幕后推手，大学劲敌肖银飞。李峰宣布辞职，退出策划界。然而，在经历了珠穆朗玛峰的生死感悟后，李峰重出江湖，并在教育培训市场再遇死敌肖银飞......
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