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降本就是砍掉成本、消除浪费。企业家只要做两件事，第一增加收入，第二控制成本。增效就是提高效率、增加效益。增加效率的结果就是增加效益，同时也是增加收入、增加利润。本书从总经理管理的实际出发，为读者提供了234条实用的建议，很多新鲜的、可操作的实例也都被加入其中。
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