创业学绝味

audiobook (Unabridged) 一根鸭脖的商业奇迹

By 郭宇宽

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一根根短短的鸭脖,平均长度不足20厘米,却成了全国吃货们吃了还想吃的美味食品。 绝味鸭脖的创业者们在短短8年时间里,从2005后湖南长沙开出第一家店后,到如今已在全国拥有近6000家的门店,平均每天能卖掉100多万根鸭脖,年零售额达40多亿元。他们把一个地方的美味小吃,发展成为今天的连锁加盟大品牌,把一份在常人眼里看来不起眼的小生意做遍了全国,而且做得红红火火,无疑是当今中国餐饮行业的商业奇迹。他们的团队是怎么做到的?这种成功是否可以复制?

创业学绝味