International Journal of Retail & Distribution Management, Volume 45, Number July 8
ebook ∣ The Store and the Internet of Things: Retail Operations, Marketing and Beyond · International Journal of Retail & Distribution Management
By Xavier Brusset
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The contributions to this ebook are the best papers presented at the third Colloquium on European Research in Retailing (CERR) held in Toulouse in June 2016 . The theme of this ebook focusses on the store and the Internet of Things with special focus on retail operations, marketing and influences on consumer behaviour.
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