European Business Review, Volume 29, Number 5
ebook ∣ Strategic Leadership across Multicultural Contexts · European Business Review
By Goran Svensson

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This special issue is inspired from the fact that an entire new way of doing business has emerged due to globalization. Organizations with multinational orientation have footprints all across the globe, with factories, workshops, branches and headquarters in different countries and have, invariably, multicultural teams. The key factors for organizations to succeed, therefore, are a thorough understanding of cultural values and differences and the objectives, strategies and ways of doing business. To achieve this, therefore, leaders have to transform themselves into cross-cultural leaders who should have the ability to cut across diverse cultures by developing trust, communicating effectively and in turn motivating employees to achieve the strategic goals and vision of the organization. Effective cross-cultural leadership in international markets would, in turn, lead to organizational success.