cover image of The Moderns

The Moderns

Midcentury American Graphic Design

by Steven Heller Author · Greg D'Onofrio Author


Sign up to save your library

With an OverDrive account, you can save your favorite libraries for at-a-glance information about availability. Find out more about OverDrive accounts.

   Not today


In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were émigrés from Europe; others were homegrown—all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.

Publication Details

Abrams Books
Publication Date:


  • Kindle Book
  • OverDrive Read 202.5 MB
  • Adobe EPUB eBook 202.5 MB

Steven Heller (Author)

Steven Heller, America's leading critic and historian of graphic design, is the author or editor of more than 170 books on design and popular culture, an influential design educator at the School of Visual Arts, and a recipient of the Smithsonian ...

More about Steven Heller

Greg D'Onofrio (Author)

Greg D'Onofrio is a graphic designer, writer, and researcher, and educator devoted to graphic design history. They both live in New York City.

More about Greg D'Onofrio
The Moderns
Copy and paste the code into your website.
New here? Learn how to read digital books for free