Disaster risk is increasing, not only in number of events, but also in incurred losses. Such increases are being driven also by the growing exposure of assets, due to the rapid urban growth, because vulnerability decreases as countries develop, but not enough to compensate. The situation will be more and more critical, due to the growth of the amount of the building stock. Thus we need new initiatives to foster upgrading of existing building and enhancement of land planning strategies. "Safe Home" scheme is aimed at increasing urban safety requirements against hazards under an advanced labeling approach. It provides a quantitative evaluation of building performance through an objective, reproducible approach, assessing risks at a land, urban and building scale. Aim of this rating system is to result in useful information to different users, like land planning decision makers, owners, purchasers, tenants or property and real estate managers.