Brian Rouff (born 1955) is an American author, freelance journalist and advertising executive, best known for his Las Vegas-based novels Dice Angel (2002) and Money Shot (2004), as well as his chapter in the Las Vegas collaborative serial mystery Restless City (2009). He is the son of Morris Rouff, inventor of Formula 409. Rouff’s first novel, Dice Angel, is one of the top-selling and best-reviewed Las Vegas books on Amazon.com, with a five-star customer rating based on 118 reviews.[1] His screenplay adaptation won top honors in the 2004 Nevada Film Office Screenwriters Competition.[2] Rouff has also been a regular contributor to the alternative news weekly Las Vegas CityLife, as well as the online journal living-las-vegas.com. He currently serves as managing partner of Imagine Marketing, a full service advertising, marketing and public relations firm based in Henderson, NV.