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Marketing Residential Properties: The Science and the Magic is the very first ''how-to'' text to cover all of residential marketing—leasing and selling. It's the fourth in a series of real estate marketing books written by Laurence C. Harmon, CPM®, CRE, and Kathleen M. Harmon, CPM®, ARM®, pioneers and practitioners of residential marketing. This invaluable resource will inspire you to explore tactics and techniques beyond standard marketing and advertising strategies. You'll learn how to:
Marketing Residential Properties: The Science and the Magic is a must-have for residential real estate novices and veterans alike!
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