If you're an established site or from a prominent company, don't read this book.

If you know everything there is to know about SEO, link-building, and increasing website traffic, don't read this book.

If your site is getting thousands of hits a day, tons of advertising love, and it just can't do any better, don't read this book.

If your site is small, has just started, can't find its wings, or is just chugging along without making any waves whatsoever, read this book.

Getting your site noticed is tough, but not impossible. And it doesn't have to take a lot of time either. If you copy what everyone else does, take your cues from the Big Boys, and simply ride the coattails of others then yes, your site will hum along nicely.

If you want to throw caution to the wind, put your site on the edge, and make so many waves that you knock over those larger boats then this book will give you tips and advice on how to get started.

It's not always nice and it's not always pretty, but it is SEO, and I'm glad you've decided to buy the ticket – now get ready to take the ride.