Matt Lancaster is the star quarterback at Bodine College, a small Southern Division II school with an ultra-conservative Dean of Athletics. Matt is also very much in the closet, and he thinks he's kept his secret well hidden. Until his best friends take him to a happy endings massage parlor and request a male masseuse for him.

In walks Trevor Kim, a gorgeous, pierced, tattooed fellow Bodine student who does massages — without happy endings — to pay for school after his family kicked him out for being gay. Trevor takes one look at Matt and breaks all his own rules about mixing business with pleasure.

Matt needs to keep his scholarship, win the National Championship, and survive his asshole father. Instead, he falls in love. Trevor needs to accept that the football god is meant to end up with him rather than a perky cheerleader. It's time for a happy ending for both of them.