Naturally we sell from our own strengths and personality style. But are you making the mistake of selling to someone in only one style: Yours?

As a salesperson, this can be a critical mistake! We need to know what the customer prefers in 4 specific areas so that we can deliver the information in the way they need and want to hear it. If we can style flex and speak to them in their preferences we improve their trust in us, quickly understand the features and benefits that meet their needs, and to make a solid final decision.