So you've finished writing your book and now is the time to build your platform. By platform, we are talking about your fan base. But how does an author with little or no budget make people aware of a new release on the market?

This audio program features stories and hands-on information from the perspective of an ad agency and book publisher. You'll gain practical tips on how to manage your own PR campaign, ranging from scheduling radio interviews to managing an effective social media campaign. You will also gain valuable insights on working with Goodreads, the online community of avid readers.

If you are in the planning phase of your book marketing plan, now is the perfect time to absorb the information in this audio. You will learn DIY tips for running your own PR on a shoestring budget, finding centers of influence online and naturally getting exposure for your book.