Marketing Matters
ebook ∣ Top Ten Tips to Achieve Discoverability in the New Age of Publishing
By Cassandra Carr
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Tip #1: Understand branding and platform and the differences between them
Tip #2: Know what to do BEFORE your book launches
Tip #3: Know what to do AT and AFTER your book launch
Tip #4: Make a decision about blogging, touring, and hopping
Tip #5: Publish as frequently as you’re reasonably able to
Tip #6: Be a good citizen
Tip #7: Use social media and author pages to your advantage
Tip #8: Make your website and newsletter work for you
Tip #9: Create a marketing plan and actually use it
Tip #10: Don’t stop marketing yourself or your books
If the idea of promotion leaves you in a cold sweat, let an author who's been there and has the track record to prove it guide you on the simplest path to discoverability.
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