This book was originally published back in 1984. It has sold over 2 million copies and translated in over 25 languages. It is still very popular today. It has become one of those “must read” books.
If you have any interest in attempting to understand people, this classic book on persuasion, explains the psychology of why people say “yes”.
Our guide is intended to be a condensed summary of this very popular book. That book is over 280 pages. So it is definitely not considered as a quick read.
But here you will find the key concepts and important details from each chapter condensed into a clear, and simple, quick read.