Society gets contaminated with viruses of selfishness, self-interest, egoism, greed etc. It eventually hinders the perpetual growth and progress that affect everyone in the society. Such sick society gradually denies the basic human needs that are present in our core nature. The fatal illusion that all the time that is invested in love, friendship and humanness is wasted and lost, is the beginning of such a sick society. This denies basic human needs inherent in our very nature.  This book will give clear glimpse of the denial of our basic human nature which is inherent in each human being. Unless we re-instigate that basic nature, progress and wellbeing in the society would remain as a far distant dream.

How can we make that paradigm shift in the selfish nature of human beings, thereby establishing the importance of CSR for the progress of the society.