Create communication that conveys and tells the story of your brand with content marketing to buyers. This book describes major content marketing ideas and benefits and then investigates how to craft a content marketing approach in organizations of all sizes.
The book explores building a content plan, choosing content types, and producing an editorial calendar. It also demonstrates how to write, edit, and design content, as well as determine the right mix of comfortable and curate it for best impact, and closes with tips on including the impact of your content marketing works.
You will learn to establish a strategy that's right for your company, choose the decent platform and tools, and learn how to build a successful content marketing company.
Content includes:
1-What is content marketing?
2-Creating buyer personas
3-Developing a brand voice
4-Setting goals
5-Creating a content plan
6-Writing, editing, designing, and curating content
7-Promoting content on various channels
8-Tracking performance