Look around at the room you're sitting in.

If a fire broke out and you only had time to saveone thing – what would it be?

Why?

What would you miss most from the stuff youcouldn't save?

Questions like this are important because we allhave way too much stuff in our lives. There are movements calledde-cluttering, and minimalism which deal with this a lot.

Most people have a hard time with throwing outanything, or even giving it away. Ever wonder why?

Deeper than that, why did you ever get that stuffto begin with?

The answers to this came from an unlikely area. Itwasn't psychology or some self-help book. It came from a study of thebest marketers and advertisers of all time. And crossed this with howlegends, myths, and modern films all have the same basic plot. These two together explain why we want what wewant.

We get sold a lot of stuff. We either use it up,wear it out, or hold onto it. But we really don't know why or how tofix having to have them to begin with. Until now. And when we do, wecan find out the exact stuff we really need to achieve ourgoals, to get whatever we want.

Hold on to your seat – this is a helluva ride...

(from the Introduction)

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