Journal of Business & Industrial Marketing, Volume 32, Number 6

ebook Networks: Relationships and Innovation · Journal of Business & Industrial Marketing

By Fawaz Al Hussan

cover image of Journal of Business & Industrial Marketing, Volume 32, Number 6

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By understanding network relationships and structure, we can determine the veiled forces within the structure of an industry, the level and intensity of competition, the position of different firms within a specific value chain, and how companies behave and manage relationships in different market environments.

Journal of Business & Industrial Marketing, Volume 32, Number 6