International Journal of Pharmaceutical and Healthcare Marketing, Volume 11, Number 2

ebook Issues in healthcare and pharmacology for vulnerable populations · International Journal of Pharmaceutical and Healthcare Marketing

By J. Weber

cover image of International Journal of Pharmaceutical and Healthcare Marketing, Volume 11, Number 2

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This ebook offers a forum to address problems that affect vulnerable populations, and provide applicable and implementable strategies for addressing the problems. This ebook includes 3 research articles, 2 conceptual articles, 1 viewpoint and 1 case study. Subjects covered range from involvement level, communication and messaging strategies, consumer behavior and choice, business and technology innovations, public policy, to education/training.

International Journal of Pharmaceutical and Healthcare Marketing, Volume 11, Number 2