Garth Holloway has had over twenty-five years of experience in helping businesses design and implement successful programs of change. New Words for Old Ideas was originally written as a series of three books. This fourth and final book completes the series and provides insights, methodology, and practical tips for improved stakeholder management. In this collection of articles, Garth explains how to do the following: —Enlist stakeholders across the business to ensure each type of accountability for change is understood and held by the right manager —Understand and interpret how stakeholder motivations change with the fortune of the change program —Manage the optics of the change program or why looks count —Effectively evaluate how stakeholders are impacted by the program and how they in turn impact the change program —Craft a stakeholder message and the importance of choosing the right medium for the message —Develop stakeholders as the human capital of the business —Address the fundamentals of measuring stakeholder engagement —Meet the challenges of stakeholder management on the international stage