Brand-loyalty is the holy grail of business everywhere—and that business is increasingly e-business. What makes an on-line brand strong? What are the potential pitfalls and untapped power sources for designers of on-line brands? How do you translate an existing brand to the world of the Internet? This book gets to the bottom of the secrets of brand design and explores the graphic techniques that help make on-line brands strong. By focusing on graphic identity, and how it contributes to the success of the e-brand, this book makes the point that strong visual identity that is both memorable and establishes a relationship of trust with the consumer results in repeat business. Thus, good graphic design equals good business.

The selection of case studies are subdivided into chapters, each covering a different scenario. Each case study is illustrated with the online logo, offline logo (if applicable), and screen shots of the website.