You can use this book as a reference; you aren't required to read it from front to back to understand what's being said. Feel free to jump into whatever chapter you need the most on a given day. If there's information in a different chapter that will aid your understanding of the subject at hand, we'll be sure to let you know.starting-up chapters draw together information on the key areas of successful business – modeling, planning, funding, staying on the right side of the law, employing staff, accounting, bookkeeping, and tax, marketing, sales, project management, promotion, and planning for growth – all in one guide. with help from this book, you can transform a simple idea into your very own business epic.whichever way you read it, you may discover some helpful information, shortcuts, insights, techniques, and money-saving tips that can get you the most while taking some of the mystery out of this all-important element of your business.