Journal of Historical Research in Marketing, Volume 2, Issue 1

ebook Journal of Historical Research in Marketing

By Tracey Deutsch

cover image of Journal of Historical Research in Marketing, Volume 2, Issue 1

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This ebook aims to demonstrate the liveliness and significance of current retail and marketing history, and hence what an exciting time it is to be working in this area, encouraging people to pursue projects in fthe field and to read broadly in it.

Journal of Historical Research in Marketing, Volume 2, Issue 1