Journal of Business & Industrial Marketing, Volume 25, Issue 3
ebook ∣ Emerging Frontiers Within B2B Marketing: Understanding Customer Needs and Managing the Customer Experience · Journal of Business & Industrial Marketing
By Michael Rich
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The papers in this e-book span a broad collection of B2B ideas and approaches, but come from the same source; the Center for Business and Industrial Marketing (CBIM)'s academic workship, which is located in Georgia State University in Atlanta.
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