If you're looking for a sales book by a management guru, then keep on searching. But if you want proven strategies from a humble, simple salesperson who worked his way up the ranks, then you've struck gold. Rajul Chaturvedi, a veteran salesman who has worked at some of the world's most respected companies, including Gillette, Duracell, Henkel, and United Biscuit, walks you through the seven key components of sales calls: planning and preparation, observation, introduction, opening the call, presentation, objection handling, and closing the call. Drawing on his own experiences from thousands of sales calls, he shares simple steps to achieve success, including calling when you say you will, sticking to deadlines, and following a routine. He also outlines how salespeople are often the biggest barrier to their own success. Every word and action you take during a sales call leads to reactions and objections, and it's imperative to take a structured, layered approach so you can maintain control over conversations and steer clear of problem areas. Boost your confidence and generate results with the lessons in The Seven Steps of an Effective Sales Call.