Lola Sexton is the writer behind Sex Says, a successful relationship column at the San Francisco Times. She's a pro at advising others on their love lives, but if there's one thing she isn't in the market for, it's love. Reed Luca is a wanderer and a jack of all trades. He doesn't believe happiness comes from a nine to five job, or that success is delivered through a paycheck. But opportunity often finds its way to those who aren't looking. When Reed signs up to write an anti-Sex Says relationship column, the result is all-out war.