In the modern, media-saturated business and social environment, "crisis response" is most often dominated by communications concerns, i.e., ensuring the public, media, employees, and other stakeholders know (1) what has happened; (2) what may happen next; and (3) what you are doing about it.

And the stakes have never been higher.

In a web and social media-dominated era, a fumbled, ineffective public response can mean the difference between a crisis that can be effectively managed and one that manages you. In ways not imaginable previously, a public-facing crisis can have devastating and long-lasting consequences for an organization's goals, success, and even its very existence.

Chief Crisis Officer is built on the premise that every company and organization must identify a leader and a structure for effective and efficient crisis communications response. Using real-life examples, analysis, and tactical guidance, this book will break down crisis events into their component parts and provide both a strategic approach and proper tools to enable a Chief Crisis Officer to assemble his or her team and respond when an inevitable crisis occurs.