ORIGINAL BOOK DESCRIPTIONThis book sets out clearly and detailed why, the reason why certain individuals and companies are much more successful, effective and innovative than others, even for companies that have access to the same resources, technology and personnel.It shows how to run a business so that it attracts customers and, in turn, keeps employees satisfied.You will find in the book a way of thinking, acting and communicating that makes some leaders develop the ability to involve and inspire those around them.Born leaders, those who truly lead, are able to generate in people a sense of belonging, to recognise a purpose that goes far beyond the economic, external incentives they will obtain. Leaders do not influence, inspire.People who have an open mind to new ideas, who aspire to lasting success and who believe that this success requires the input of others, this book is dedicated to them.From now on, I start with the "why".-ABOUT SAPIENS EDITORIALBooks are mentors. Books can guide what we do and our lives. Many of us love books while reading them and maybe they will echo with us a few weeks after but 2 years later we can't remember if we have read it or not. And that's a shame. We remember that at that time, the book meant a lot to us. Why is it that 2 years later we have forgotten everything? That's not good.This summary is taken from the most important themes of the original book.Most people don't like books. People just want to know what the book says they have to do. If you trust the source you don't need the arguments. So much of a book is arguing its points, but often you don't need the argument if you trust the source you can just get the point.This summary takes the effort to distill the blahs into themes for the people who are just not going to read the whole book. All this information is in the original book.