Early in this century, the Florida Seminoles struggled to survive in an environment altered by the drainage of the Everglades and a dwindling demand for animal hides. This revised and expanded edition is the only book available on the cultural tourism activities of an Indian tribe.

Often told in the words of the many Seminoles interviewed for this book, this is a tale of unbelievable success against all odds as the Seminoles went from abject poverty to striking the first major international deal by a tribe with the purchase of the Hard Rock Café in 2007.