Journal of Social Marketing, Volume 7, Number 2
ebook ∣ Broadening the scope of social marketing theory, application and practice · Journal of Social Marketing
By Sharyn Rundle-Thiele
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In social marketing, analogous broadening patterns are sweeping through our field as signposted with this selection of frontier-exploring papers, requiring us to rethink the nature of social marketing's reality at the most fundamental level and move away from our predictable, deterministic universal assumptions.
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