International Journal of Retail & Distribution Management, Volume 45, Number 5
ebook ∣ Adding strategic and operational value to retail and distribution · International Journal of Retail & Distribution Management
By Oliver Kayas
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This ebook presents the best papers from the 4th International Conference on Contemporary Marketing Issues in June 2016 in Greece. It includes contributions from Greece, Portugal, Serbia, Slovenia, and the UK. It covers the fashion, cosmetic surgery, animal healthcare, and higher education sectors. It addresses the marketing issues of segmentation, buyer behaviour decision-making co-creation, the use of social media and identity.
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