As an aspiring or established entrepreneur, business owner or professional, you are an expert in your industry with a wealth of knowledge. To let the world know about it, you want to stand out using the most powerful promotional tool - Publish Your Own Book. Unfortunately most people make 3 Major Mistakes when writing and publishing their books, sabotaging their own great project. Learn how to avoid these mistakes and write a Book that Builds your Business.In this book, we introduce you to a Radically Different Way to Explode your Marketing and have it Deliver High Quality Leads to build your Business and Authority - Your Expert Authority Book-Discover the major misconceptions about writing a book that cause Entrepreneurs, Coaches, Business Owners, Speakers and Consultants to take the wrong path and waste tons of time and money-A book writing myth that can destroy your success before you even get started (and what to do instead)-What used to be true in the world of writing and publishing are now critical mistakes (and you need to know what they are before they eat you alive)-Specific book writing tools, techniques and resources that just don't work anymore (and what to use instead)-Where the big opportunities in Building a Book to Build a Business are that most authors miss-Why building a book is the most powerful tool to gain authority and market your business fast