Man has tried to analyze human behavior for thousands of years. The ancient Greeks compared behavior to the earth, water, fire, and air. Freud, Jung, Fromm, Rodgers and Pavlov have all created their own models, some of these are lost to time, such as Mar's facial shapes, or Pavlov's canine types. There are 250 in current use like Myers–Briggs' and DISC. The problem with many of these models is that you need to be "qualified" to use them and have to pay up to $50+ per employee to complete a questionnaire and then hire a consultant to interpret the results, which can cost another $1,500 per day. This new book is about an old subject—behavior. You probably thought you needed a degree in psychology to understand it? Not with SPECTRUM—a simple color will indicate your preferred style, and that of others and then teach you how to mirror and match their needs. Think of a color; what does that color say to you? Well now you have the key attributes of that behavior. Now learn to spot and tune into others, and for the first time understand that: "We are taught as children to treat others the way that we would like to be treated, but this is wrong! We have to start treating others as THEY would like to be treated!"